Food Packaging Design Project
You will use Gimp, Photoshop, and/or Pages to create a food product packaging design. The product will be fictitious, do not redesign packaging for an existing product. Base your design on a real product, but use a fictitious name. Ideas: cookies, ice cream, pasta sauce, popcorn, cereal.....well .... you get it.
Here are some outstanding designs to check out
http://www.creativeguerrillamarketing.com/advertising/30-fresh-creative-product-packaging-designs/
Below is the link to the FDA website for food and drink labeling requirements
http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064904.htm#simplified
The Graphic Design rubric for this assignment will assess you on the following criteria:
Writing Assignment
Write a 300 WORD essay describing how your choices of fonts, colors and graphics translate into more $$$$ from increased sales of your product. Be sure to put your essay in your Graphic Arts folder on Google Drive.
You will use Gimp, Photoshop, and/or Pages to create a food product packaging design. The product will be fictitious, do not redesign packaging for an existing product. Base your design on a real product, but use a fictitious name. Ideas: cookies, ice cream, pasta sauce, popcorn, cereal.....well .... you get it.
Here are some outstanding designs to check out
http://www.creativeguerrillamarketing.com/advertising/30-fresh-creative-product-packaging-designs/
Below is the link to the FDA website for food and drink labeling requirements
http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm064904.htm#simplified
The Graphic Design rubric for this assignment will assess you on the following criteria:
- Required Information and Text - All information should be complete and accurate, contents, ingredients, nutritional information etc...
- Correct Dimensions - Dimensions are correct for all sides of the packaging
- Graphic Selection - Graphic is eye catching and appropriate for your product
- Colors and Fonts - Colors are appropriate for age and gender of your target audience of your product, font selection is age appropriate
- Emphasis and Shelf Appeal - Product name should be large and readable, secondary information is clear and readable but smaller and placed in the appropriate spot. The front design of your package should catch the consumers eye from 3 feet away.
Writing Assignment
Write a 300 WORD essay describing how your choices of fonts, colors and graphics translate into more $$$$ from increased sales of your product. Be sure to put your essay in your Graphic Arts folder on Google Drive.